The best logos featuring the letter X (2024)

By Rosie Hilder


Elon might have got it wrong, but there are plenty of ways to use an 'X' well in a logo.

The best logos featuring the letter X (1)

It's been an interesting week in branding, as Elon Musk has thrown out the rulebook and decided to rebrand the cohesive brand Twitter with an '𝕏'. He then decided he didn't like the 'X', which is a Unicode character, and switched to another 'X' with slightly thicker lines, before switching back to the original.

All this talk of 'X's got me thinking about times when using the 'X' letter really does work. And there are plenty of them, as you'll see below. Here I've focused on logos that contain an 'X', rather than those that are solely made up of an 'X'. But still. Elon, take note...

01. The X-Files

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The X-Files logo has two 'X's in it, the thin one in a circle in the style of the main text, and the giant 'X' with a distressed look. I prefer the latter for the sheer boldness of it – it works well with 'files' on its own as well – and it gives off a creepy vibe that is a nod to the series.

02. Matrix

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For another 'X' with edgy vibes, look no further than The Matrix. The distressed uneven font reminds us of glitches in, well, the Matrix. Unlike with the X-Files, the 'X' isn't the focal point here, but it does give the word as a whole an extra edge.

03. Durex

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The Durex logo has been through a few iterations, but the 'X' with its extra descender has remained. Without the long descender on that 'X', the logo would arguably not be that special, so I think it's the 'X' that makes this logo really work.

04. Xbox

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The Xbox logo has three 'X's in it. There are the two in the name, which are straight up all-caps 'X's, and then there's the 'X' within the globe that also forms part of the logo. It's this 'X' that makes the logo memorable for me.

05. XXX

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If you want to represent an action film, then only certain fonts will do. The XXX film series uses three powerful red 'X's to show what it's all about. The flick on the end of the 'X's adds extra interest.

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06. X-Ray Spex

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There are quite a few band logos with 'X' in the them, The XX and just X come to mind, but I think the prize for the best 'X' goes to 70s punk band X-Ray Spex. Just look at the way it snakes below the other letters at that jaunty angle. There's also something quite special about words that begin and end with 'X' and this font makes the most of it.

07. X Games

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The X Games are a series of action sports events and their logo involves a chunky 'X' with a little globe in the centre. The logo is kind of old-school in its look and feel, but that's not bad thing.

08. Xanadu

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Talking of throwback, the Xanadu absolutely owns the retro font look. That 'X' is big, bold and unafraid to take up space. And let's also pause to look at that 'U' for a second, which is also a thing of beauty.

For more logo inspiration, see our pieces on the best logos of all time, the best simple logos and the best 90s logos.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.

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The best logos featuring the letter X (2024)


What brand has an X as a logo? ›

The Durex logo has been through a few iterations, but the 'X' with its extra descender has remained. Without the long descender on that 'X', the logo would arguably not be that special, so I think it's the 'X' that makes this logo really work.

What does an X represent in a logo? ›

The X as a Representation of Transformation

It has been associated with transformation, change, and crossing boundaries. The choice of the X logo could signify Twitter's transformative phase as it aims to adapt and evolve with the ever-changing digital landscape.

What type of logos work best? ›

A combination mark is a great choice for pretty much any business out there. It's versatile, usually highly unique, and the most popular choice of logo among prominent companies.

What is world's most famous logo? ›

Coca-Cola logo and brand is the most recognisable in the world. The red and white Coca-Cola logo is recognised by 94% of the world's population. The importance of a logo design can't be understated as is shown from this list of most famous logos.

Why are logos so powerful? ›

A logo builds brand recognition

Strong visual associations enhance recognition, which is what makes logos so powerful. A strong logo can help customers keep your brand in mind. Logos for brands like Mcdonald's and Nike have instant recognition and can be used on collateral in place of the brand name itself.

What makes a strong logos? ›

Good logos feature something unexpected or unique, without being "overdrawn." Following closely on this principle of simplicity is that of memorability. An effective logo design should be memorable, which is achieved by keeping it simple yet appropriate. An effective logo should be timeless.

What are the 7 types of logo? ›

The different kinds of logos can be placed into seven categories: emblems, pictorial marks, logotypes, lettermarks, abstract logos, mascot logos, and combination logos.

Which company logo has 25 icons? ›

“The logo consist of 25 icons intricately woven together to form a U.” 1.) Sun: The Sun evokes Unilever's origins in port sunlight and can represent a number of Unilever brands.

What is the most recognized brand in the world? ›

The 10 Most Recognisable Brands In The World Today
  • Apple. Apple is undoubtedly the most recognisable brand in the world today. ...
  • Google. Google is the world's most popular search engine, and it has become a household name across the world. ...
  • Coca-Cola. ...
  • Amazon. ...
  • Microsoft. ...
  • Facebook. ...
  • Nike. ...
  • McDonald's.

What are timeless logos? ›

What is a timeless logo? Timeless logos use simple design elements and colors that will never go out of trend. They often include striking imagery and classic fonts for a memorable look.

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